What Canada’s Educators Can Learn From the World’s Top Marketers

3 surprising lessons from Web Summit Vancouver 2025 that belong in your classroom

Teaching is storytelling.

1. Be the Storyteller (Inspired by Evan Jones, Fender)

CMOs say consistency and storytelling are what make a brand resonate. For teachers, the same is true in building classroom trust. Sharing your story—and encouraging students to share theirs—makes learning meaningful.

Try this:

• Share student wins or classroom reflections weekly.

• Use story formats for subjects: a “hero’s journey” in science, or “plot twist” in history.

2. Relate, Don’t Just Educate (Inspired by Lauren Gray & Chelsea)

Gen Z students speak in memes, reels, and pop culture references. The more relatable your lessons, the more attention and retention they’ll create.

Try this:

• Start your lesson with a meme or viral clip that ties into the theme.

• Let students create their own summaries in Gen Z formats (TikTok, Canva, etc.).

3. Think Like a Data-Driven Teacher (Inspired by Neil Patel)

Just like marketers use SEO and email analytics, teachers can use daily classroom data to refine instruction. And you don’t need fancy software—just reflection and the right tools.

Try this:

• Use quick exit tickets or digital quizzes to guide next-day planning.

• Explore free tools like Classroom Studio to simplify planning and scheduling.

Final Thought

You’re not just a teacher. You’re a storyteller, strategist, and community builder.

Marketing leaders spend millions to build trust. You do it every day—one lesson at a time.

Try Classroom Studio – A Canadian-made platform that helps educators work smarter.

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